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  • 标题:Mid-Atlantic Consumer Purchasing Behavior and Knowledge of Locally Grown and Seasonal Produce
  • 作者:Amy J. Chamberlain ; Kathleen M. Kelley ; Jeffrey Hyde
  • 期刊名称:Journal of Extension
  • 印刷版ISSN:0022-0140
  • 电子版ISSN:1077-5315
  • 出版年度:2013
  • 卷号:51
  • 期号:2
  • 出版社:Journal of Extension, Inc.
  • 摘要:Mid-Atlantic urban consumers were surveyed on their fruit and vegetable purchasing behaviors and their knowledge of produce grown in the region. Consumers were generally unaware of what produce is grown in the mid-Atlantic and during what months they are harvested. Additionally, differences pertaining to number of produce items purchased were exhibited based on demographic characteristics. Extension educators are advised of these trends as a basis to develop marketing and consumer educational efforts.
  • 关键词:education ; marketing ; origins ; perceptions ; produce
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