摘要：Extension has begun to embrace the public value movement that originated in public administration circles. The motivation appears to be driven by external accountability rather than internal interest in improving programming and results. The development of public value statements and stories can be used throughout the program cycle and for other program and professional tasks to help address internal and external cries for the articulation of public value. Extension workers should use public value statements and stories in their work on a daily basis in a variety of ways to enhance their effectiveness and the transformative impact of their programs.
关键词：value ; public value ; marketing ; transformative education ; program development
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