摘要：As the use of social media increases, Extension is challenged to stay relevant with cliental by using digital tools. This article illustrates how Facebook can be part of Extension's repertoire of methods for communication, program implementation, education, and marketing. This allows professionals to build social networking capacity with their cliental online and transfer that social capital to the off-line world. The capacity of Facebook users to develop Groups and Pages allows those with specific interests to connect for education, sharing, and socialization. Extension professionals should consider the opportunities provided by Facebook and how it can affect their program delivery.
关键词：social capital ; Facebook ; marketing ; Extension education ; social media
