摘要：A monthly, Web-based food-themed calendar was created to provide Extension research-based information from farm to fork to consumers and multiplier groups working with consumers. It provides resources for selected national food-themed days, weeks, and months. This approach helped optimize the use of social media and search engines in promoting content, leading to visits and links to our organization's website. The calendar received 45,875+ page views. It has been linked 493 times from 186 websites, including other universities, blogs, and social media sites. The calendar was listed in the top three recommended webpages by search engines.
关键词：social media ; multi-purposing ; digitizing content ; food-themed calendar ; multiplier groups
