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文章基本信息

  • 标题:Infographics: An Innovative Tool to Capture Consumers" Attention
  • 作者:Kelly Niebaum ; Leslie Cunningham-Sabo ; Jan Carroll
  • 期刊名称:Journal of Extension
  • 印刷版ISSN:0022-0140
  • 电子版ISSN:1077-5315
  • 出版年度:2015
  • 卷号:53
  • 期号:6
  • 出版社:Journal of Extension, Inc.
  • 摘要:Using infographics as educational tools has emerged as a strategy to reach consumers in today's information-saturated environment. Through the use of engaging and informative graphics, educators can deliver meaningful messages tailored to targeted audiences. Varying types of effectively designed infographics can be used to capture the attention of consumers by: telling a story, clarifying complex information with evidence-based information or research findings, using innovative design, and reaching targeted audiences in easily accessible places. Combining innovative infographic design and targeted dissemination strategies, Extension educators can capture consumers' attention and deliver clear messages to improve communication with consumers.
  • 关键词:infographics ; visual learning ; communication strategies
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