摘要：Marketing the county Extension program is a critical responsibility of the entire county staff. This article describes a unique peer-to-peer training and mentoring program developed to assist county Extension staff in improving marketing skills and successfully developing and implementing a county Extension marketing plan. Data demonstrating success of this program are presented. Additionally, best practices for states wishing to create a similar peer-to-peer program conclude the article.
关键词：marketing ; marketing training ; nonprofit marketing ; marketing plan ; peer instruction
