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文章基本信息

  • 标题:Getting Growers to Go Digital: The Power of a Positive User Experience
  • 本地全文:下载
  • 作者:Brian P. McCornack ; Wendy A. Johnson ; Department of Entomology Kansas State University Manhattan, Kansas
  • 期刊名称:Journal of Extension
  • 印刷版ISSN:0022-0140
  • 电子版ISSN:1077-5315
  • 出版年度:2016
  • 卷号:54
  • 期号:4
  • 出版社:Journal of Extension, Inc.
  • 摘要:Using web-based applications is an innovative approach for delivery of Extension resources. For example, myFields.info is a mobile-friendly application focused on directing stakeholders to information at the field level. Acceptance and diffusion of such applications depends on initial experiences resulting from traditional face-to-face interactions with Extension personnel. We found that crop school participants involved in an Extension training event for a web-based sampling plan showed increased willingness after the training to incorporate sampling plans in their management decisions and share relevant data with others. Specifically, our study demonstrated the value of providing hands-on experience when attempting to encourage stakeholders to accept technologies.
  • 关键词:web-based application ; engaging stakeholders ; crop management ; integrated pest management
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