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文章基本信息

  • 标题:Maximizing the Economic Value from Facebook Marketing in the Agrifood System: Boosting Consumer Engagement Through Contests
  • 作者:James Barnes ; Kalyn Coatney ; Department of Agricultural Economics Mississippi State University Starkville, Mississippi
  • 期刊名称:Journal of Extension
  • 印刷版ISSN:0022-0140
  • 电子版ISSN:1077-5315
  • 出版年度:2016
  • 卷号:54
  • 期号:1
  • 出版社:Journal of Extension, Inc.
  • 摘要:The Mississippi Bricks to Clicks Extension Program teaches the economics and management of social media to agrifood businesses. The purpose of this article is to explain how agrifood businesses can use Facebook contests to boost consumer engagement by correctly following Facebook's contest rules. Extension professionals can use this tool to improve their own Facebook contests when engaging with clientele or to advise agrifood or other types of businesses.
  • 关键词:Mississippi Bricks to Clicks ; Facebook marketing ; agrifood system ; economics ; social media training
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