期刊名称：Trípodos. Facultat de Comunicació Blanquerna.
印刷版ISSN：2340-5007
出版年度：2011
卷号：1
期号：29
页码：53-72
语种：Spanish
出版社：Facultat de Comunicació Blanquerna URL
摘要：This article presents the application of a group galvanicskin response measurement technique to the analysis ofa fragment of Zapatero-Rajoy political debate during2008 general elections. The analysis of speech receptionfrom psychophysiological arousal point of view allowsus to draw some conclusions about suitability of differentstrategies that political candidates used. We presentpotential uses of this technique to analyze audiovisualdiscourses in political communication.KEY WORDS: galvanic skin response, sociograph,Zapatero, Rajoy, debate, psychophysiology. PALABRAS CLAVE: respuesta electrotérmica, sociograph,Zapatero, Rajoy, debate, psicofisiología.
