摘要：This study analyses the discourse of illnesses prevention, focusing on Unimed, a health insurance company. The corpus consists of four texts: two folders, an informative message that accompanies the invoices and a text published in the company’s newsletter. The concepts adopted in the analysis derive from Discourse Analysis and from Rhetoric (the latter considered under a discursive view).
关键词：Discourse;Ethos;Topos;Health insurance;Discurso;Ethos;Topos;Plan de salud;Discours;Ethos;Topos;Plan d’assurance maladie;Discurso;Ethos;Topos;Plano de saúde
