摘要：Low Cost- High Value companies are new entries in those areas of the competitive system left vacant by the welfare state and they meet the consumer/patient’s new needs to safeguard health with out of pocket payment. In many cases they are prime mover companies that launch innovations, invest in the development of new products, and accept the risk of exploring unknown territory. Consumers' requirements are always evolving, particularly in the sectors of healthcare; with regard to the former one, there is a widespread need for new services, ranging from psychological treatments to plastic surgery, and to find a balance between public and private costs. Good health increases the time available for work and increases productivity. Spending on research and development in health care is a driving force for economic growth and creates a vast supply of labor induced by small businesses. This research is therefore focused on two medical centers. It is with "cross-case analysis" that we will try to identify the specific features of the low cost high value business model and the contribution to the health system of two companies: the Centro Medico Santagostino and OdontoSalute, located in Northern Italy.
