期刊名称：Ciencias Sociales y Religión / Ciências Sociais e Religião
印刷版ISSN：1518-4463
电子版ISSN：1982-2650
出版年度：2009
卷号：11
期号：11
页码：131-155
语种：Portuguese
出版社：Associação de Universidade Federal do Rio Grande do Sul, Instituto de Filosofia e Ciências Humanas
摘要：Normal 0 21 false false false MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tabela normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} In this article, I propose an analysis of the Universal Church of the Kingdom of God’s media, with focus on the exam of the reception of it contents by “potential converted” ones. Based on a case study, I have the objective of understanding how the people that do not attend to the Universal Church appropriate to themselves the religious programs broadcasted by the denomination. It will be observed the negotiations that take place from the proselytist massage and the questions involved in the refusal of adhesion to the church.
关键词：Universal Church of the Kingdom of God;evangelical media;reception;proselytism;Igreja Universal;mídia evangélica;recepção;proselitismo
