期刊名称：Journal of Economic Development, Environment and People
印刷版ISSN：2285-3642
出版年度：2014
卷号：3
期号：2
页码：45-52
语种：English
出版社：Alliance of Central-Eastern European Universities
摘要：Bio-product market is very challenging and developing rapidly. Consumers have raised great interest in healthy and tasty diet with high nutritional compounds, confidence in food safety, environmental and animal welfare concern and also sustainability. The aim of this paper is to analyze consumer attitude and behavior as well as the factors influencing purchasing behavior when deciding to buy bio-products or their substitutes. The essential part of the article presents the partial results of the research, which was directed to consumers buying bio-products in Slovakia.
关键词：consumer attitude, purchasing behaviour, bio products, sustainability.
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