摘要：This research paper attempts to examine product related important issues in the fast growing electronic commerce based business environment and its relationship with consumer online buying decisions. Product related issues will cover huge product assortment offered by E-tail companies along with option of branded products which are not available at every traditional retail stores in marketplace. Quality of product offered by e-tailors and their relationship with consumer online buying will also be a dimension to be assessed in this research paper. This will further include good packing of product to ensure delivery of ordered product in same state as expected by the buyer. Detailed specification of the offered product which helps in easy comparison of product with other similar category products will also be examined under the issues related to product. All above mentioned product related factors will be assessed for their relationship with consumer online buying decision. All these factors will be individually and jointly assessed towards consumer online buying decision with the help of primary data collected for the respective purpose.
