摘要：The increased commercial interest in traditicm.a1 medicine has made internaticmal and naticm.a1 communities to revise and amends their law to protect their unique systems and reward local indigenous communities to whom knowledge essentially belongs. Traditicm.a1 medicines are the most valuable asset for the developing countries like India. India is a natural resources reach country and very popular for their traditional assets like Ayuroedic medicines and other kind of herbs. Traditicm.a1 medicine is the sum total of the knowledge, skills and practices based on theories, beliefs and experiences indigenous to different cultures, whether explicable or not, used in the maintenance of health, as well as in the prevention, diagnosis, imprlJDement or treatment of physical and mental illnesses. In this paper an attempt has been taken to explore the opportunities of traditional medicine especially for the poor in reference to south East Asia. India and Bharat has been categorized in different parameters but most of the poor lower income segment, live in Bharat is not in a position to invest mcmey cm health care like People who live in India. Since lcmg past the available literature indicates that the only and cmly tools available for the cure of patient suffering any kind of critical diseases was Traditional medicine. Emergence of growing TRIPS hard-core rule and some other factor like dissolution of the IPR rules and impact and TRIPS on pharmaceutical industry. TRIPS standards for intellectual property right ship protecticm lays down detailed standard that need to be incorporated in countries legisltlticm and require it uniform applicaticm to all strategy soluticm for Traditicmal medicines. Due to side effects of synthetic products, herbal products are gaining popultlrity in the world market. The present article deals with the measures to be adopted for global promotion of Indian herbal products.
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