摘要：CSR has become important in terms of consumers’ perceptions, so it has become important for all consumer-oriented firms. Companies have increased their levels of ethical and social responsibility by implementing methodologies linked to CSR initiatives. Particularly in the retail sector, large international retailers are investing heavily to cope with the ethical demands of consumers and increase their own awareness of CSR issues. However, retailers are often channel leaders and control various activities in the supply chain and they tend to be more able to adopt active roles in leading international supply chains to follow a CSR approach.
关键词：Corporate Social Responsibility;Large Retailers;Global Markets;Ethical Products;Fair Trade Products;Global Supply Chains;Codes of Conducts in Retail Procurement: Coin and H&M Cases
