摘要：Information technology has a transformation power and it enables to conquer complexit. Public health system is very complex. Recently with a wide spread of mobile technology globally, public and private health systems have also seen its rapid growth and integration targeting to reduce the existing complexity, costs, human errors and as a result to simplify the processes, increase health professionals mobility and improve patient outcomes. The aim of this paper is to review the socio-economic impact, benefits and challenges of mobile technology integration into the public health system for all the stakeholders and to identify whether it simplifies their existing problems or “complexifies” them.
关键词：Information Technology, Mobile Technology, Global Markets, Public Health, mHealth, Organisation Complexity, Market-Space Management
