摘要：The potential for cultural routes to promote tourism destinations and increase their competitiveness has been more and more recognised at both European and global level. Planning and developing a cultural route linking together different tourism destinations is a rather difficult and complex process. This analysis will concern the proposal – promoted by a French-based pro-Europe association – to create a European cultural route dedicated to Charlemagne., The main findings are expected to serve, inter alia, as a useful toolbox for those tourism decision-makers who are directly involved in the design and development of cultural routes.
关键词：European Cultural Routes;Tourism Planning and Development;Sustainability;Destination Competitiveness;Destination Management;Global Tourism;Global Markets
