摘要：The critical success factors (CSF) can be considered as a differential in both the definition of strategies to be adopted by the organization, as they have the need to satisfy the customer through these factors. The objective of this research was to analyze the FCS for the Master Productions and Events to remain competitive in the market. The research can be classified as literature, exploratory, descriptive, qualitative and quantitative, and also characterized as a case study. The population is composed by a committee of students belonging to the class graduation concluintes the years 2007 and 2008 and the sample used was 50%. For the survey data was divided into two stages: the first through interviews with the team's organization and the second by the application of questionnaires to the trainees. The data were analyzed qualitatively and quantitatively. The FCS considered as the most important are: commitment to the company's mission, quality of products and services, transparency, commitment to the people (treat the customer as a human being), credibility, good service, commitment to the work performed; propaganda; motivated staff, commitment to truth, convenience and comfort, loyalty as a sale and delivery, and facilities.
关键词：Critical success factors;Competitiveness;Strategies.;Fatores críticos de sucesso;Competitividade;Estratégias.
