摘要：The article is devoted to the study of the practical side of virtual sociality, issues of its ethics and politics. It will answer the following questions: the problem of self-consciousness of the subject of the virtual action; action problem in virtual sociality; the problem of political and civic awareness; the issue of social control. How does this type of reality build the key point of the subject — self-consciousness? Reality provides the function of personalization. The subject is determined through the system of names. Virtual reality seems to be a rational sphere. There is no space for any accident. That is why within the virtual reality we are dealing with the will, not with the things. This type of reality is built by our desires. This new reality is organizing civic and political activity. In this reality, in any action, there is an actor. There can not be an anonymous action. From this point of view there is a political and moral issue of the control of the inner world of an actor. The purpose of control is to enforce to the on-line activity. Thus, from the preference of action via network we turn to coercion to life on-line and should be prepared for a certain degree of transparency of our inner world, because power always has the right of access for absolutely complete information about all of our personal actions.
关键词：виртуальная социальность;постсоциальность;самосознание;online-поступок;виртуальная активность;социальный контроль
