摘要：The market and learning orientations interfere on organizational performance by direct impacts on innovation (Baker & Sinkula, 1999). The aim of this study was to evaluate the market and learning orientation, innovation and the impact of these variables on the performance of optical organizations of Passo Fundo/RS. This study characterizes as a survey with the accession of 24 optics. The data were analyzed by using descriptive and multivariate analysis. In multivariate analysis and structural equation modeling, the estimation method used was Partial Least Squares (PLS). The results suggest that the market orientation and the innovation impact positively on performance. One hand, it was observed that the learning orientation impacts positively the market orientation. On the other hand, learning orientation has a negative impact on innovation. It is considered that additional studies are needed in specific business sectors.
关键词：Desempenho organizacional ; inovação ; orientação para aprendizagem ; orientação para mercado
