摘要：{Abstract } In this paper an analysis of innovation and technology in footwear sector company, dedicated to producing and selling all kinds of plastic and fabric footwear for women, men and children. Footwear production of synthetic materials such as PVC, has applications in many markets, and provides many opportunities for an organization to be competitive internationally. That is why the company is in need of analysis or current measurement technology resources which employ innovative diagnostic tools (Albacete, Catalan and MTG), presenting the current status of the company as a technology profile and innovative, assessing its competitive position, management and innovation capabilities, then this is an analysis of the results obtained by the tools, which identified the strengths and opportunities that should take the company to improve the technological and innovative, otherwise, create a differentiator in these areas to improve the performance of the company in the market and becoming more competitive in the market.
