摘要：There has been a tremendous increase in Internet penetration in India during the past 10 years, things for which there was a whole day invested can now be done in few clicks thanks to the power of Internet. Looking at the immense opportunity, companies have made this a good platform to advertise. This paper studies the various online advertisement variables that motivate consumers to recall online advertisements. A quantitative approach was used to collect data from over 1000 respondents. The respondents were filtered and 413 (41 percent) respondents were selected on the basis of the predefined parameters. Several other factors along with their effectiveness were examined. The results discovered that Animated advertisement and Banner plain text make online advertisements is a very effective tool in motivating consumers in recalling online advertisements and eventually making business transactions. The research concluded that Embedded Video, Floating Advertisement and Pop up advertisement are not as effective as Animated advertisement and Banner plain text. From this research study various useful tools have been identified for consumer and business owner.
