出版社：Centro de Pesquisa e Documentação de História Contemporânea do Brasil
摘要：In this article I reflect about the heritage rhetorics and practices concerning the Cultural Environment Protection Areas (Apacs) of Rio de Janeiro. Based in the analysis of the discourse of urban planners and government projects, I discuss how this municipal policy has produced both a strong call to cultural identity and affective memory of the neighborhoods and the redistribution of resources between different regions of the city, creating zones of touristic interest and incentives or constraints to the real estate market and becoming a powerful regional management strategy.
关键词：cultural heritage;memory;urbanism;urban revitalization;Rio de Janeiro;patrimônio cultural;memória;urbanismo;revitalização urbana;Rio de Janeiro
