摘要:In the spring of 2011, the UK’s Digital Curation Centre (DCC) commenced a programme of outreach designed to assist individual universities in their development of aptitude for managing research data. This paper describes the approaches taken, covering the context in which these institutional engagements have been discharged and examining the aims, methodology and processes employed. It also explores what has worked and why, as well as the pitfalls encountered, including example outcomes and identifiable or predicted impact. Observing how the research data landscape is constantly undergoing change, the paper concludes with an indication of the steps being taken to refit the DCC institutional engagement to the evolving needs of higher education.