期刊名称：Revista Brasileira de Gestão e Inovação (Brazilian Journal of Management & Innovation)
印刷版ISSN：2319-0639
出版年度：2015
卷号：3
期号：1
页码：1-21
语种：English
出版社：Universidade de Caxias do Sul
摘要：12.00 This paper presents an analysis of the contributions of Civil Economy to the theoretical argumentation of Corporate Social Responsibility (CSR). The lack of foundation of economic theory, supported on different suppositions from those of the economic Neo-classic school, is one of the main difficulties for the supporters of the CSR in refuting the principal arguments in opposition to this business philosophy. After the introduction, this paper is divided into four parts. The first provides an overview of the critiques to CSR formulated from the economic neoclassic thought. The second one explains the relation between Civil Economy and CSR. The third one describes some principal concepts of Civil Economy (human nature relationality, essential unit of the economic and social dimensions, principle of reciprocity, relational goods, business aims and the relation between company and ethics) and thinks of the way CSR is legitimized by these concepts. Finally, it presents some conclusions. Normal 0 21 false false false ES-UY X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tabla normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}
关键词：Civil Economy;Corporate Social Responsibility;Stakeholder; Reciprocity;Relational Goods
