期刊名称：International Journal on Food System Dynamics
印刷版ISSN：1869-6945
出版年度：2010
卷号：1
期号：3
页码：264-278
语种：English
出版社：CentMA
摘要：Never before has food been as safe and secure as it is today, but simultaneously, society has become increasingly critical towards agricultural and food related issues. This two-sided development between society and agribusiness will be analyzed using Framing Theory. A quantitative semantic analysis was applied to evaluate the web-based social media in Germany. 50,931 web posts were collected covering 21 issues identified as relevant for the agri-food sector. The results show that all contentious issues are mainly framed in a two-sided way. The modern productivity-driven industry is judged as a negative development, trends returning to a more natural food production are seen as positive.
关键词：agri-food industry;framing;image;issue management;social media
