摘要：Abstrak Penelitian ini bertujuan untuk menganalisis hubungan antara sikap, norma subjektif, dan kontrol perilaku dalam perencanaan keuangan hari tua. Selain itu, penelitian ini juga bertujuan untuk menganalisis pengaruh karakteristik mahasiswa, karakteristik keluarga, nilai, pengetahuan, sikap, norma subjektif, dan kontrol perilaku terhadap niat untuk melakukan perencanaan keuangan di hari tua melalui pendekatan Theory of Planned Behaviour . Penelitian ini melibatkan 250 mahasiswa Institut Pertanian Bogor yang mengikuti mata kuliah Manajemen Keuangan Konsumen. Nilai diukur dengan menggunakan Mult i Item Measures of Values (MILOV). Data dikumpulkan melalui teknik pelaporan diri dan dianalisis dengan hierarchical cluster analyze , uji korelasi Pearson, dan uji regresi logistik. Hasil penelitian menunjukkan bahwa sikap, norma subjektif, dan kontrol perilaku berhubungan positif signifikan dengan niat untuk melakukan perencanaan keuangan hari tua. Selain itu, niat untuk melakukan perencanaan keuangan hari tua dipengaruhi oleh usia, pendapatan ayah, nilai (orientasi nilai pencapaian diri dan harga diri rendah; nilai keamanan diri dan pemenuhan diri tinggi), pengetahuan, dan sikap. Kata kunci: MILOV, pengetahuan, perencanaan keuangan hari tua, sikap Influence of Values, Knowledge, and Attitude on Financial Retirement Planning Abstract This study aimed to analyze the correlation between attitudes, subjective norms, and behavioral control in financial retirement planning. In addition, this study also aimed to analyze the influence of student characteristics, family characteristics, values, knowledge, attitudes, subjective norms, and behavioral control on the intention to do financial retirement planning that was approached by Theory of Planned Behaviour. The study involved 250 undergraduate students of Bogor Agricultural University who took management of financial consumer courses. Value was measured by Multi Item Measures of Values (MILOV). Data were collected by self-report techniques and was analyzed by hierarchical cluster analysis, Pearson correlation test, and logistic regression test. The results showed that attitudes, subjective norms, and behavioral control correlated positive significantly with the intention to do financial retirement planning. In addition, the intention to do financial retirement planning was influenced by age, father’s income, the value (the value’s orientation was low on a sense of accomplishment dimension and self-respect dimension; high on security dimension and self-fulfilment dimension), knowledge, and attitudes. Keywords: attitude, financial retirement planning, knowledge, MILOV
