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  • 标题:Twitter como plataforma de los alcaldes para la comunicación pública
  • 本地全文:下载
  • 作者:Beatriz Catalina García ; Mª Cruz López de Ayala López ; José Gabriel Fernández Fernández
  • 期刊名称:Estudios sobre el Mensaje Periodístico
  • 印刷版ISSN:1988-2696
  • 出版年度:2015
  • 卷号:21
  • 期号:2
  • 页码:757-772
  • DOI:10.5209/rev_ESMP.2015.v21.n2.50884
  • 语种:Spanish
  • 出版社:Servicio de Publicaciones de la Universidad Complutense
  • 摘要:In the context of an increasing political skepticism, Twitter is an alternative to promote communication with citizens and to involve them in the municipal agenda. Through monitoring and content analysis of the profiles opened in Twitter by the mayors of provincial capitals and presidents of autonomous cities of Spain, the aim of the article is to examine how they are making use of this microblogging site and the possibilities of participation that are opened for the citizenship. The study concludes that the mayors are not properly using their accounts in order to promote dialogue with their represented ones: they make a scarce use, the topics addressed are not those that their represented one are most interested and their answers to the concerns shown by users in their comments are very limited.
  • 关键词:Twitter;participación ciudadana;administración municipal;interactividad.
  • 其他关键词:Twitter;civil participation;municipal administration;interactivity.
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