出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：Headlines of European online media still are the main appealing focus of audience. Nevertheless, its properties and functions have had to adapt to an on line context of production and reception. This paper presents an overview of headlines in Europeans online media in Spain, Britain, France, Italy and Portugal ( The Times , Le Monde , Corriere della Sera , Journal de noticias , El País ) through a content analysis of front page, news page, metadata and the social networks. By slightly changing design and content, the traditional strategy of headline mixes traditional functions with a compulsory adjustment to searching engines and social networks as a gateway for more news users and traffic from other websites.
