出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：Social Network 2.0 has forced the creation of new communicational strategies within institutions, private companies and social media around de world. Institutions are now using Social Network Twitter as a new channel to inform and connect with most citizens. These institutions and private companies are also using Social Networks to look at comments which users make about them and thanks to that they are able to learn more about user’s needs and concerns. During this past months, have began to send a high number of the socalled “Promoted tweet”. These messages arrive to users Twitter accounts and the contain publicity from accounts that they did not even “follow”. Some of those users regard this kind of publicity as spam.
关键词：Cuentas de Twitter;publicidad en la Red;tuits promocionados;publicidad electoral;Redes Sociales 2.0.
