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  • 标题:El editorial como generador de campañas de agitación: intervención social de ABC y La Razón ante Educación para la Ciudadanía
  • 本地全文:下载
  • 作者:Adolfo Carratalá Simón
  • 期刊名称:Estudios sobre el Mensaje Periodístico
  • 印刷版ISSN:1988-2696
  • 出版年度:2010
  • 卷号:16
  • 页码:107-129
  • 语种:Spanish
  • 出版社:Servicio de Publicaciones de la Universidad Complutense
  • 摘要:This paper analyzes which has been the role played by the newspapers ABC and La Razón in the public debate that preceded the introduction in Spain of the subject Education for Citizenship in 2007. This research, which considers the newspapers as political actors, tries to verify whether the editorial article is used as an essential discourse with which to construct media campaigns along a particular period. Likewise, this study examines the most relevant rhetorical and stylistic characteristics of these discourses to try to conclude what aim has guided the action of both newspapers during the conflict. The analysis shows that the fallacious argumentation and the agitator temper prevailed in these texts.
  • 关键词:Artículo Editorial;Campaña mediática;Discurso;Opinión
  • 其他关键词:Editorial;Op-ed;Media campaign;Discourse;Opinion
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