摘要：The education of design and of the professions that fall under the “culture of project” are being studied by several researchers. In the 1980s, Donald Schön (1983, 1987) investigated with great interest the teaching in architectural design studios. Schön managed to advance in the teaching/learning by proposing the theory of “reflection-in-action.” However, universities in general are often displaced from the social reality in which they operate due to their strong academic tradition. This article starts from a view of the process of innovation driven by design to achieve a reflection of how the relationship between universities and organizations can play an important role in this context. To do so it is presented a collaborative work between the Unisinos School of Design and Litocromart, a graphics services company, specialized in developing and printing packages. At the end we present some conclusions about this experience, which might assist others in making future collaborative projects of this type. Key words: innovation, collaborative design, university, company.
