摘要：The boundaries between art and design are currently more and more tenuous. We often see art migrating to shops and objects of design to museums. However, art and design differ with respect to their relationship with the public. Art itself is not from the order of consumption, but from the aesthetic experience tout court . Still, the cultural industry, and, in its path, the creative industry, have been approaching the logic of consumption of the aesthetic experience of art. On the one hand, there is a desacralization of art, on the other hand, the consumption culture preempts the aesthetics and the practices of art. Being sustainability one of the contemporary paradigms that preaches duration as a value, this article, in an exploratory way and by the methodology of strategic design, seeks to question, in the current Brazilian art, the principle of desacralization and, in the design, the practices that approach it to art. Keywords: art, design, cultural industry, creative industry.
