出版社：Pontificia Universidad Javeriana - Facultad de Comunicación y Lenguaje
摘要：This article exposes and analyses the different perspectives of students, academics, entrepreneurs and educational authorities about the future of the social communication studies career. Our interest is to contrast the different views on the social communication studies projection; the many positions about how the professional career should be; the expectative regarding what a social communicator should be able to know how to do; and the future of the profession in relation to the country needs and the labor market. The main thesis is to contrast some different ways of understanding the career projection. We believe that despite the generalized mediatic view of the social communication studies, they must be understood as sense-constructors, as articulators of social processes, and as generators of bridges among social actors in order to assume the role of social transformers.
关键词：Social communication, Professional formation of signallers, Signallers Labor supply.;Comunicación social;Formación profesional de comunicadores;Comunicadores Mercado laboral;Perspectivas sobre la comunicación social;profesiones de la comunicación;formación en comunicación;nuevas tecnologías;mercado laboral;transformación social
