出版社：Consejo Superior de Investigaciones Científicas
摘要：This paper presents a theoretical and conceptual proposal for a content and knowledge management model for the Spanish radio sector. The perspective is integrative and transversal and is in line with the theory of organizational intelligence. This article stems from the results of fieldwork that analysed the content and knowledge management models applied by the main Spanish radio broadcasters, with an epistemological foundation in quantitative and qualitative methods (in-depth interviews, direct observation, surveys…). On the basis of the results obtained we observe an under-exploitation of content management policies and an absence of knowledge management services. Because of this, we present a model that can take greater advantage of the intangible assets in radio broadcasting, necessary for making a qualitative shift toward an advantageous position among the competition.
关键词：content management;knowledge management;organizational intelligence;radio broadcasting companies;Spain;intangible asset;Gestión de contenidos;gestión del conocimiento;inteligencia organizacional;Empresa de Radiodifusión;España;activos intangibles
