摘要：This paper has as objective to characterize the appropriation of the iconography for the fashion in a very mixed relationship. The success of the models fashioned, provides a new support for exhibition of "catholic saint" images that, through a exchange highly symbolic makes possible to the young segment to dare in the look at the same time that it grants to the sacred a rejuvenation opportunity to get closer and inserted in the society of the "spectacular" or "hipermodern" according to Guy Debord and Gilles Lipovetsky.
关键词：communication;saints;fashion;culture of the consumption and hipermodern.;la comunicación;los santos;la moda;la cultura del consumo;hipermodernidade.;comunicação;santos;moda;cultura do consumo;hipermodernidade.
