摘要：This article approaches in a general way the main means of communication, or media, to contextualize the growing role of television as a means of information and manipulation of society nowadays. From this standpoint are presented the main streams to convey information in this means of communication. Considering the main features of television usage, a description is made on the way population interacts with the supplied information. Besides this, the fundaments of educational process in general, and alternative processes in particular, are described. Finally is made an analysis of media application, particularly television, as an educational tool, highlighting its potenciality, limitations and the cautions necessary for effectively reaching the goals intended.
