摘要：This text, the result of observations arising from "micro-ethnographies" performed during a Doctorate’s training in Madrid , reflects about photography, taken by different social agents, of athletes and sportive areas in the digital era. Considering the wealth of images and easiness of dissemination through Internet, it questions the moral-ethical implications of taking these images and the meanings of production, protagonism and performance. I suggest there is 'class taste' and 'habitus' guiding these practices. The ownership of someone else’s imagine (of idols and anonymous) and the exacerbation of individualism characterize this' ethos', which danger lies in the private use and in the inconsequential advertising of other people’s lives.
关键词：Physical Education/Science of Sports;Media;Photography;Ethics;Educación Física/Ciencias del Deporte;Media;Fotografía;Ética;Educação Física/Ciências do Esporte;Mídia;Fotografia;Ética
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