摘要：Fifa's World Cup gathers the majority of Brazilian population under the condition of supporters, even before television broadcasting started in the country. During the event, people participate not only of a sportive experience, but also of a mediatic phenomenon. Around the competition there are several kind of narratives: vainglorious, publicity, news and even politics. The advent of participatory resources the internet has made possible the direct measurement of the public response to these messages. This article analyzes how was the impact of images on the World Cup in the social network Twitter, the nature of the content and the origin of these media: creation of the public, remixes, advertising productions or traditional media. This analysis will be performed from the ten most shared images on the social network during the championship, identified from the methodology developed by LABIC / UFES.
关键词：World Cup;Digital Narratives;Participatory Culture;Convergence;Twitter;Copa Mundial;Narrativas Digitales;Cultura de la Participación;Convergencia;Twitter;Copa do Mundo;Narrativas Digitais;Cultura da Participação;Convergência;Twitter
