摘要：This research of background by an social fonomena that happened at society of multikultur in traditional market. This research represent descriptive research type which try find elementary concept or Ianguage variation of method of multicultural in defence of Indonesian in environment merchant of Malang town supermarket. Result of this research indicate that many aspect usage of Ianguage consistently mark status and role had by a speaker. This of mirror with difference of usage of good greeting forms of term kinship, pronomina (word change), proper name (call in the form of name of people), greeting form perform or rank used by a speaker ( penyapa) when him personate buyer or seller. In certain situation there are dimension of power like among employer with subordinate. Ianguage used by all speaker to maintain appliance to influence speaker of other Ianguage is in the form of quiestions, and imperative of imformative. Factors influencing society verbal tuturan representasi of multikultur, namely a) difference of consanquinity, b) difference of age, c) difference of occupation, d) difference of its meaning situation, e) difference of social status, f) friendliness relation, and g) the target of discussion
关键词：Key Word: Concept of Etnisitas, Representation of speech
