摘要：Bambang Yudi Ariadi Staf Pengajar Jurusan Agrobisnis, Fakultas Pertanian Peternakan, Universitas Muhammadiyah Malang Alamat Korespondensi : Bumiasri Sengkaling Blok N No. 26 Malang Telpon : 0341 460865, Hp: 08123317597, Email: bambang_yudiariadi@yahoo.com ABSTRACT The final objective of the research was to evaluate resources to find scientific capital of method of developing creative industry on agricultural product. The research aimed to: 1) Describe the role of leadership at creative industry; 2) Describe the innovation, creativity and imagine of the entrepreneur in managing creative industry; and 3) Arrange method of developing creative industry on agricultural product. The research was conducted in Malang, while the subjects were entrepreneurs of creative industries who use agricultural product as row material. The data collected was analyzed by qualitative descriptive method. The research result showed that: 1) The main asset of creative industry was creativity asset or kognitive asset, namely: design, emphaty, game, and meaning.; 2) The important indicator that determine success in conducting creative industry was the ability of the entreprreneur in adaptation in term of technical, economical and the risk or uncertainty of market Key words: creative industry, cognitive asset
