期刊名称：Revista Innovar Journal Revista de Ciencias Administrativas y Sociales
印刷版ISSN：2248-6968
出版年度：2008
卷号：18
期号：31
页码：9-18
语种：Spanish
出版社：Universidad Nacional de Colombia - Sede Bogotá
摘要：Attempts to understand the real meaning of perceived value in buying and consuming products and services have increased significantly since 2000. The fact is that today value is considered as being at the heart of approaches to marketing. However, it is also true that studying it has followed on the heels of interest shown in two other key variables (quality and satisfaction) and that certain regret has been expressed in the doctrine concerning the lack of understanding regarding what is perceived value and what is not. We have tried to approach the investigation of perceived value in this article, expressing its clear and obscure areas and offering a comprehensive conceptual framework serving as reference for the different contributions collected in this publication.
关键词：Value;perceived value;value for the client;value for the consumer;investigation regarding value;consumer behaviour;Valor;valor percibido;valor para el cliente;valor para el consumidor;investigación en valor;comportamiento del consumidor;Valeur;valeur perçue;valeur pour le client;valeur pour le consommateur;recherche en valeur;comportement du consommateur;Valor;valor percebido;valor para o cliente;valor para o consumidor;investigação em valor;comportamento do consumidor
