期刊名称：Revista Innovar Journal Revista de Ciencias Administrativas y Sociales
印刷版ISSN：2248-6968
出版年度：2008
卷号：18
期号：32
页码：75-86
语种：Spanish
出版社：Universidad Nacional de Colombia - Sede Bogotá
摘要：This work was aimed at confirming that spectators’ satisfaction may be understood and measured as a bi-dimensional construct consisting of emotional and evaluative factors and determining their influence on behavioural intentions, specifically regarding attending other sporting events and recommending such events to third parties in the future. Quantitative empirical research was carried out, based on a sample of 356 basketball spectators in the city of Valencia, Spain. The data obtained in the field was analysed by using first and second order variance and covariance structure analysis techniques, particularly confirmatory factorial analysis and structural equation systems. The results obtained led to recognising the discriminative and convergent validity of the dimensions being studied and ascertaining important differences in their influence concerning intentions regarding future behaviour. The findings’ implications are set out for sports marketing professionals and academics and new lines of research are outlined.
