期刊名称：Revista Innovar Journal Revista de Ciencias Administrativas y Sociales
印刷版ISSN：2248-6968
出版年度：2010
卷号：20
期号：38
页码：13-26
语种：Spanish
出版社：Universidad Nacional de Colombia - Sede Bogotá
摘要：Based on theoretical affirmations from the literature on strategy and performance, the hypothesis is formulated in an attempt to show that more structured (differentiated) strategies have a greater effect on companies' performance than less structured (cost centered) ones. Using the strategic typologies of Porter (1980) as validated by Dess and Davis (1984) and employing different performance measures, this research was carried out and then verified at 199 industrial companies in Colombia. The results, in addition to validating the proposed relationship, provide valuable information on strategic resources that have the greatest impact on performance along with differentiating factors among the types of strategies.
关键词：Strategy;competitiveness;performance;perception of effectiveness;strategic resources;Estrategia;competitividad;desempeño;percepción de efectividad;recursos estratégicos;Stratégie;compétitivité;exercice;perception d’effectivité;ressources stratégiques;Estratégia;competitividade;desempenho;percepção de efetividade;recursos estratégicos
