期刊名称：Revista Innovar Journal Revista de Ciencias Administrativas y Sociales
印刷版ISSN：2248-6968
出版年度：2004
卷号：1
期号：24
页码：93-104
语种：
出版社：Universidad Nacional de Colombia - Sede Bogotá
摘要：This article attempts to analyse managing some biotechnological processes by studying different organisational metaphors, one of them being the genetic management metaphor representing a management model leading to simulating the nature of developing company practice for seeking innovative companies which are more competitive and productive, especially in biotechnology. Developing this new model seeks to show how scientists' knowledge can be applied to management and how handling information regarding nature can be simulated in social organisms.
关键词：Biotechnology;Management;Genetics;Organisational Metaphors;Information System;Holograms;Biotecnología;Gestión;Genética;Metáforas Organizacionales;Sistema de Información;Sistemas;Hologramas;Biotechnologie;Gestion;Génétique;Métaphores Organisationnelles;Système d’Information;Hologrammes
