期刊名称：Revista Innovar Journal Revista de Ciencias Administrativas y Sociales
印刷版ISSN：2248-6968
出版年度：2010
卷号：20
期号：37
页码：21-32
语种：Spanish
出版社：Universidad Nacional de Colombia - Sede Bogotá
摘要：This research article analyzes the founding and expansion of the Institute Ethos, a nonprofit organization that has helped to create and develop the necessary infrastructure to promote Corporate Social Responsibility (CSR) in Brazil. From 1998 to 2008, the Institute Ethos has brought together more than 1200 small medium and large companies in Brazil 10 help them manage their businesses in a more socially responsible way. These companies currently represent approximately 35% of Brazil's GDP and employ around 2 million people. The results of this research suggest that Ethos has been able to disseminate CSR by applying a perspective based on the use of positive deviation In the Brazilian business world. The article contributes to debates on CSR based on tile identification of a mechanism for disseminating CSR using a positive deviation model.
关键词：positive deviance;Corporate Social Responsibility (CSR);Instituto Ethos;Oded Grajew;Brazil;Moral Imagination;desviación positiva;responsabilidad social empresarial;instituto Ethos;Oded Grajew;Brasil;imaginación moral;déviation positive;responsabilité sociale entrepreneuriale;Institut Ethos;Oded Grajew;Brésil;imagination morale;desvio positivo;responsabilidade social empresarial;Instituto Ethos;Oded Grajew;Brail;Imaginaçao moral
