期刊名称：Proceedings of the Canadian Engineering Education Association
出版年度：2015
语种：English
出版社：The Canadian Engineering Education Association (CEEA)
摘要：Gender imbalance exists in nearly every undergraduate engineering department in Canada. There is evidence that subtle gendered wording may influence perceptions of women’s fit in a field. In this study, we applied a content analysis approach to evaluating the presence of gendered words in engineering undergraduate recruitment materials and compared these results to enrolment data and other factors for 18 English-language Canadian engineering schools. To our knowledge, this is the first evaluation of gendered wording in recruitment materials as a factor in the enrolment of women in engineering. We found that the use of feminine wording in recruitment materials has a weak, negative correlation with enrolment of women students, but a positive correlation with percentage of female faculty members. Our data point to the need for further analysis of recruitment material and with attention focused on the performance of gender in this material, and how it and other factors may influence enrolment.
