期刊名称：Revista Eletrônica em Gestão, Educação e Tecnologia Ambiental
电子版ISSN：2236-1170
出版年度：2014
卷号：19
期号：2
页码：258-265
DOI：10.5902/2236117015489
语种：Portuguese
出版社：Federal University of Santa Maria (UFSM)
摘要：The idea of fair, ethical and fair trade is related to a process of trade-oriented appreciation and recognition of the work and the expectations of producers and consumers. Practices that aim to encourage local economy, either within the production or consumption, require well-structured and elaborate marketing strategies. The objective of this paper is to discuss the potential of marketing as a way to promote and strengthen the solidarity economy enterprises through the 4 P's of marketing mix. The survey was conducted during the 21th and 10th FEICOOP Fair Latin American Solidarity Economy, characterized as a field survey. This study presents a sample of 140 forms applied in the public Monday during the 18th, 19th and 20th of July 2014 The results indicate that the public believes that the internet is the best place for dissemination of products, very good considering the idea of a website for dissemination. We conclude that the solidarity economy enterprises producer is primarily responsible for conducting the four elements that make up the marketing mix.
其他摘要：The idea of fair, ethical and fair trade is related to a process of trade-oriented appreciation and recognition of the work and the expectations of producers and consumers. Practices that aim to encourage local economy, either within the production or consumption, require well-structured and elaborate marketing strategies. The objective of this paper is to discuss the potential of marketing as a way to promote and strengthen the solidarity economy enterprises through the 4 P's of marketing mix. The survey was conducted during the 21th and 10th FEICOOP Fair Latin American Solidarity Economy, characterized as a field survey. This study presents a sample of 140 forms applied in the public Monday during the 18th, 19th and 20th of July 2014 The results indicate that the public believes that the internet is the best place for dissemination of products, very good considering the idea of a website for dissemination. We conclude that the solidarity economy enterprises producer is primarily responsible for conducting the four elements that make up the marketing mix.
关键词：Solidarity Economy;Marketing Mix;4 P's.;Economia Solidária;Composto de Marketing;4 P’s.
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