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  • 标题:To What Extent Would E-mall Enable SMEs to Adopt E-Commerce?
  • 作者:Adel A. Bahaddad ; Rayed AlGhamdi ; Luke Houghton
  • 期刊名称:International Journal of Business and Management
  • 印刷版ISSN:1833-3850
  • 电子版ISSN:1833-8119
  • 出版年度:2012
  • 卷号:7
  • 期号:22
  • 页码:123
  • 语种:English
  • 出版社:Canadian Center of Science and Education
  • 摘要:This paper presents findings from a study of e-commerce adoption by Small and Medium Enterprises (SMEs) in Saudi Arabia. Only tiny number of Saudi commercial organizations, mostly medium and large companies from the manufacturing sector, in involved in e-commerce implementation. The latest report released in 2010 by The Communications and Information Technology Commission (CITC) in Saudi Arabia shows that only 8% of businesses sell online. Accordingly new research has been conducted to explore to what extent electronic mall (e-mall) would enable SMEs in Saudi Arabia to adopt and use online channels for their sales. A quantitative analysis of responses obtained from a survey of 108 SMEs in Saudi Arabia was conducted. The main results of the current analysis demonstrate the significant of organizational factors, and technology and environmental factors. Interestingly, traditional & cultural factors have no significance in this regard.
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